Battlefield and Star Wars Battlefront could be EA’s next eSports venture
Speaking at the UBS Global Technology Conference this week, EA CFO Blake Jorgensen reminded people of EA’s long-standing presence in esports arena, that spans over a decade. Looking to the future, Jorgensen said you should expect EA to “up-level” its efforts in the sports world.
“It’s something we think is a huge opportunity for us because what it does is it deepens engagement in something people love,” he said. “The way we’ve approached esports historically has been at a much more local level. And we’re seeing the oppportunity now to really up-level that to really more of a global level. Clearly, properties like our sports properties offer that, but also things like our Battlefield or Battlefront properties could also be open for esports.
“You’ll hear more about this in the coming years, but I think there’s a huge upside for us around deeper engagement. We don’t think esports per se is a way to make money,” he added. “The running of a tournament is not really our skillset. We would probably outsource some of that activity. The real opportunity is to deepen the engagement and sell more copies of your games because more people want to engage, get better, and beat people in tournaments.”